Investor Relations and Social Media - a concise guide
15.08.2023
Social media have fundamentally changed corporate communication. For listed companies, this also affects financial communication. Here, direct, immediate communication with investors and other stakeholders becomes possible. Platforms such as "X", LinkedIn and StockTwits offer real-time updates, Q&A sessions and interactive discussions. These channels can increase transparency, expand reach and strengthen engagement. While social media offers opportunities for effective communication, regulatory risks must be considered. After all, investor relations is the most heavily regulated area of communications by laws and regulations.
The recent case of Airesis SA prompted us to take a closer look at this area of tension and develop a handout for our clients.
Our concise downloadable guide highlights the opportunities and risks of social media in listed companies and lists do's and don'ts for investor relations professionals.