IRF supports Bellevue Group in its positioning and corporate communications.
Who am I?
IRF's core business is to build and protect the reputation of companies and exposed individuals. The word reputation carries with it a whiff of narcissism, as if the care for one's own reputation were a vanity that exists separately from the practical things of daily life. However, reputation is the driving force behind our daily work, it sits at the very core of each business activity. And if a crisis is looming or evident, reputational damage becomes an extremely tangible phenomenon that can ruin lives, careers, and businesses.
We begin with a positioning roadmap. The aim here is to identify the distinctive aspects of institutions or individuals. Effective communications should produce a harmonious overall picture. A mosaic with many different pieces.
The media plays a key role in the public perception of organizations and individuals due to its function as an independent platform for news and commentary. IRF has long-standing, excellent relations with the business media throughout Switzerland.
IRF supports EY in positioning and media relations in Switzerland.
IRF supports Goldman Sachs Asset Management in positioning and media relations.
IRF supports Graubündner Kantonalbank in positioning and media relations.
IRF assumes executive management and media relations responsibilities for the Swiss Structured Products Association.