Positioning and Transformation
Good communication is a coherent overall picture. It is made up of many mosaic pieces. The starting point is usually perception: how do different target groups view a company, a high-profile individual or an important change? How can these perceptions be changed, guided and shaped so that they become congruent? On that basis, the specific characteristics of institutions or individuals need to be brought out clearly. IRF develops analyses and concepts for positioning and change processes. And supports implementation.
The market, customers, investors and employees can no longer clearly say what the company stands for.
New priorities or a changed business model need to be embedded internally and externally.
CEOs or top managers need to be positioned as points of orientation.
Safe continuity without blocking necessary renewal.
Trust, orientation and meaning must be preserved despite cutbacks.
Scepticism, cynicism or “change fatigue” within the company.
More transparency or a new communication approach is being demanded.
AI, automation or platform logics are changing the way people work and the identity of the organisation.
