When the going gets tough, expertise and people skills help. Depending on the company and situation, whether in dealing with the capital market or politics. And, in fact, almost always in media relations and internal communication.
Protect reputation
A known problem escalates into a crisis; a crisis appears out of nowhere; a crisis is approaching, but there is still enough time to prepare: in all these cases, protecting reputation becomes an urgent and pressing leadership task. What should be communicated, when, and how? Experience helps answer that question. We have it.
You are the victim of a cyberattack.
You are involved in a sensitive legal case.
You have until 2 p.m. today to answer questions from Rundschau.
You are planning a restructuring and cannot avoid mass layoffs.
Your CEO has just been arrested.
You need to issue a profit warning.
Weko or Finma have you in their sights.
You are being held responsible for the consequences of a disaster.
Our expertise at a glance
Every crisis is different. There are no universal recipes. But if you guide thinking in the right direction and follow a number of principles for action, the chances increase that reputational damage can be contained and lost or weakened trust regained more quickly.

