References

We guarantee discretion to our clients. That is why we do not mention any names here. We currently support around fifty companies and individuals on an ongoing basis.

Finance, asset management and insurance
Listed private bank

Challenge

Raising brand awareness and strengthening the company’s reputation; developing digital channels, including managing the Group CEO’s social media presence.

Scope of work

IRF acts as a permanent advisor on media relations and financial communications, as well as delivering media training.

French asset manager

Challenges

Positioning asset management topics within the current media landscape (many AM firms on the market, some with highly specialised areas), fewer opportunities for media placement, and an increasing integration with marketing activities.

Scope of work

An established European asset manager wishes to raise its profile in Switzerland and establish professional media relations. IRF developed the communication strategy and put together a comprehensive programme comprising 1–2 meetings and interviews, research publications, specialist articles and a visit to the headquarters. IRF also organised a media event to mark the opening of the Swiss office. In line with the strategy paper, relatively unknown experts were gradually introduced to the Swiss media landscape.

Online Broker

Challenge

Supporting rapid growth in the dynamic market of online trading platforms. The Swiss market is a top priority for the international company. Communication is characterised by innovation, leadership and uniqueness.

Scope of work

Stakeholder management to raise awareness of and position the local leadership as thought leaders in the market. A skilful combination of international excellence and local innovation.

Italian insurance company

Challenge

The Swiss subsidiary needs a turnaround; restructuring is required, as is the implementation of a new strategy and culture,

Scope of work

IRF is developing a communication strategy for the turnaround, including restructuring and mass redundancies.

Swiss association specialising in financial products
Pharmaceuticals, biotech, medical technology, life sciences
Listed medical technology company

Challenge

Communication with the capital markets in good as well as in challenging times; change of CEO; M&A transactions, including capital increases.

Listed pharmaceutical company

Challenge

Since the company’s IPO on the SIX many years ago, we have been supporting various M&A projects and special situations.

Scope of work

IRF acts as a permanent advisor on media relations and financial communications.

Biotech company

Challenge

The drug, developed by the company and licensed to a global player, is approved by the FDA as a potential blockbuster but, following a series of setbacks, has to be withdrawn from the market.

Scope of work

IRF devises a media strategy and acts as media spokesperson.

International pharmaceutical company with a production site in Switzerland

Challenge

Public takeover bid for a SIX-listed pharmaceutical company with a transaction value in the tens of billions.

Scope of work

Advice on the takeover bid, with a focus on media relations, including the execution of the transaction.

Listed biotechnology company

Challenge

Various M&A projects and special situations since the company’s IPO on the SIX many years ago.

Scope of work

IRF acts as a permanent advisor on media relations and financial communications, including annual reports and sustainability reports.

Biotechnology company

Challenge

Initial public offering on the SIX

Scope of work

Development of a communications concept and media strategy; creation of a new website; support throughout the entire transaction.

Industry and Technology
Listed technology company

Challenge

Developing and refining the equity story, professionalising and implementing investor relations on an external mandate, and strategic media relations.

Scope of work

IRF provides support in investor relations, financial communications, M&A projects and media relations.

Listed software company with a global presence

Challenge

The company comes under scrutiny from activist investors and a short seller. This is followed by several changes in senior management.

Scope of work

Advice on media strategy; coordination of interviews with senior executives; Q&A and media training; an IRF partner acts as media spokesperson, working closely with the CEO and IRO.

Industrial company

Challenge

Spin-off and listing of the company on the SIX.

Scope of work

IRF is preparing the company for life as a listed entity and supporting it during its first year as a public company with investor relations and the preparation of its annual and sustainability reports.

Listed technology company

Challenge

The CEO and COO are remanded in custody on suspicion of misusing Covid-19 short-time working allowance.

Scope of work

IRF takes over the management of crisis communications on an interim basis; an IRF partner acts as media spokesperson, working in close consultation with the CEO and IRO.

Start-up company in the solar industry

Challenge

Following a change of CEO, the aim is to raise the profile of the solar company and make it better known.

Scope of work

Development of a media strategy; advice on creating a new website; Q&A and media training.

Listed manufacturer of rail vehicles

Challenge

Support and strategic sparring for a highly visible company and its senior executives in a highly competitive target market.

Scope of work

Interim corporate communications, positioning and acting as a sparring partner for various senior executives, as well as the conception and development of the annual report.

Trading and Tourism
International trading company

Challenge

An international discount retailer is entering the Swiss market and shaking up the sector with an ambitious expansion strategy.

Scope of work

IRF is developing a media strategy and acting as the media contact in Switzerland.

International trading company

Challenge

Public takeover bid for a SIX-listed trading firm with 320,000 employees across 13 countries and a transaction volume of CHF 1.1 billion.

Scope of work

Advice and support regarding the introduction and positioning of the buyer – which is unknown in this country – in the Swiss media and on the capital market, including the execution of the transaction.

Listed tourism company

Challenge

Following a change of CEO, the equity story is to be revised and presented at the company’s first-ever investor day, with the aim of repositioning the company and its management team.

Scope of work

IRF is developing a new investor presentation in close consultation with the CEO and CFO and, based on a targeting analysis, is expanding the pool of interested investors.

International trading company

Challenge

The WEKO has launched proceedings involving more than a dozen retail companies.

Scope of work

IRF provides advice and support on media strategy and public affairs.

Public institutions and foundations
Cantonal authority

Challenge

Supporting crisis communication in a case with transnational implications.

Scope of work

Contingency planning and advice on sensitive issues.

Family trust

Challenge

A foundation set up by a well-known, high-profile entrepreneur is entering into a prestigious partnership with the University of Zurich.

Scope of work

IRF is developing a media strategy and acting as media spokesperson.

Administrator of a hospital in financial difficulty

Challenge

A regional hospital must find a way out of the suspension of payments. The administrators involved are under intense public pressure.

Scope of work

Advice on media strategy; coordination of media relations.

Real estate
Swiss estate company

Challenge

Initial public offering on the SIX.

Scope of work

Development of a communications concept and media strategy; creation of a new website; support throughout the transaction.

Listed real estate company

Challenge

As part of a strategic refocusing, the company is streamlining its portfolio, divesting two divisions and closing a well-known department store.

Scope of work

Concept development and scenario planning for various projects; advice on media strategy; Q&A and media training.

Please get in touch and we will be happy to provide you with details of relevant references, tailored to your specific needs.