Media Relations & Social Media
Because of their independent analysis, the media play a key role in the public perception of organisations and individuals. IRF has long-standing, excellent relationships with business media throughout Switzerland. At the same time, however, traditional media are losing interpretive power and reach. Meanwhile, social and digital media have gained in importance. IRF is familiar with their mechanisms.
Creating a media strategy, establishing the relevant contacts, and providing full media relations support.
Media relations are reactive, unsystematic and not aligned with the corporate strategy.
Leadership is not taking place in the media - or is being left to others.
The media cover the company primarily from a problem- or conflict-driven angle.
Competitors dominate the debate.
Individual posts or comments develop into reputational risks.
Traditional media, LinkedIn and Instagram tell different stories.
Internal social media activities are uncoordinated
Employees communicate without guardrails or a common line.
