IRF Reputation launches new website
With our new website, we are demonstrating even more clearly what IRF stands for: strategic communication that supports companies, organisations and executives in building, protecting or realigning their reputation.
Reputation does not arise by chance. It is built up over time, must be protected in challenging situations and realigned during strategic changes. Our new website is guided by this understanding. The site guides users more quickly to the relevant expertise and consultancy services by focusing on these three key aspects of reputation management.
Our five areas of expertise are more clearly structured and presented more prominently on the new website. The revamped service pages demonstrate how we support our clients in various communication scenarios.
In addition to refining the content, the visual identity has also been further developed. The new design playfully incorporates the colon from the IRF logo and uses it as a recurring design element in the header sections. The site is complemented by a new references page, greater visibility of our industry expertise and a consistent trilingual implementation in German, English and French.
“Our new website showcases what sets IRF apart: we combine strategic consultancy with many years of experience and a clear eye for reputation-related situations,” says Marina Winder, Partner at IRF.