New book: Scandals & Crises – Reputation and Communication Strategies for Executives

What to do when your good reputation is under threat? Martin Meier-Pfister, partner at IRF, has published a new book entitled ‘Scandals & Crises – Reputation and Communication Strategies for Executives’ with NZZ Libro:

Scandals and Crises | NZZ Libro

The book is aimed at board members, CEOs, executives and communications managers who have to take responsibility in critical moments. Written in German, it offers practical insights into the mechanics of crises, highlights typical scenarios and sources of error, and provides concrete recommendations for action. The core theses and topics:

• Reputation is created through communication, behaviour and performance.
• In a crisis, quick decisions, credible leadership and communication appropriate to the situation are what count.
• The book provides guidance for decision-makers and shows how communication, law and reputation are intertwined.

It offers a compact overview of crisis communication with a special focus on media relations.

Why it is worth reading:

• Practical instructions for calibrating communication in crises.
• Essential insights for chairpersons, board members and chief executives.
• Whether it's a sudden escalation or a creeping crisis, those who are prepared can act in a more targeted manner, communicate with greater confidence and regain trust more quickly.

We welcome your feedback, discussions and impressions.